Eureka Who?

The best ideas are had in the bath. Archimedes filled his to the top, the story goes, and when he got in, a load of water slopped over the sides and onto the floor. Obviously, we might think, as with anything that makes intuitive sense, like gravity. But it is precisely the obvious that is so hard to comprehend, for we cannot see it at a distance. And so, because Archimedes had discovered the concept of volume as measured by displacement, as he leapt out of the bath his mind reached for the first word-sound it could, and let out a single cry:

Eureka.

It means nothing. It means everything. I love it.

I have spent my life - in university as an English and Classics scholar, in Advertising as a brand planner; and in writing as a narrative consultant, published fiction writer, and essayist; trying to name the unnameable. I’ve now left my (hopefully) last permanent Advertising job in order to build a professional life doing just that. I hope you will join me to learn what I find out next. I promise it will be worth it.

Subscribe now, forget you did, and I’ll see you on Friday with something interesting.